Digital Storytelling with MagCloud

MagCloud is Hewlett-Packard’s self-publishing platform. What is interesting about MagCloud is that it isn’t a book publishing business. Instead, its focus is on magazine-style publications. MagCloud not only supports magazines, it’s a great place to produce and publish quarterly journals, reunion souvenir booklets, brochures, flyers, catalogs and just about anything else your imagination can create. In addition, there’s a digital option where your publications can also be offered as high-quality PDFs. And, there’s even an iPad app.

For family organizations and genealogical societies, MagCloud will not only print your publication for you, but they can even send them directly to your members. And, by offering a digital edition in addition to the print one, you may be surprised to see how many members choose it – reducing your costs even more. You can also generate additional revenue by selling back issues through your MagCloud storefront without the expense and effort of storing and shipping them yourself.

There are a growing number of templates available including 8.5 x 11 standard, 8.5 x 8.5 square, 5.5 x 8.5 digest and 8.5 x 5.5 digest. The two digest options would work well for digital editions to be read on an e-reader or tablet. Prices for full-color printed publications start at 16ยข/page for the digest format publications. The saddle-stitch binding option costs nothing, but the perfect binding is an additional $1.00. Check the price calculator to see what the actual cost of your publication will be. You have several options with the digital edition: free, free with print edition or paid. If you set a price for your digital publications, 30% goes to MagCloud and you keep 70% of it. There are no upfront costs and no cost to maintain your online storefront.

Creating a MagCloud publication is really quite simple. There are template packages with instructions for each size publication and several different apps. Apps include Microsoft Word [Win & Mac], Microsoft Publisher, Apple’s Pages and Adobe’s InDesign. Download the package and start creating your own publication.

MagCloud is a good solution when you want to create a more graphical publication. And, by choosing one of the digest options as your template, you’ll only need to create your publication once to offer it as both print and digital editions. The smaller size of the digest makes it much easier to read the resulting PDF on tablets and e-readers. And, with the digital edition, your hyperlinks will function so you can include links to outside sources like your society’s web site, the article author’s site or even back to your MagCloud storefront to grab another publication.

If you have a storytelling project full of photos, fonts and fixed layouts, MagCloud offers the flexibility to do just about anything you want and you don’t need to learn a new app just to build your story project.