Genealogy societies, historical societies, local civic and social groups, veterans groups and friends of the library often use email to keep their members informed about meetings, special events and society news. This is a good system, except for one thing – managing the mailing list. Even a small mailing list can be a challenge to keep updated – and then there’s the delight of dealing with all the bounced messages every time you send an update. There’s got to be a better way!
One very nice solution is Posthaven. At ﬁrst look, Posthaven appears to be just a lightweight blog service. It is that, but it’s also a lot more. With Posthaven, you can create a blog site complete with permanent pages to provide information about your group. The blog itself serves as the mailing list manager, message distribution service and an online archive of the information sent to your members. To add content to the blog, you just send a message to the blog’s assigned email address.
If you’re scratching your head right now wondering what a blog has to do with a mailing list, keep reading.
Give your members the address to your Posthaven blog site and they can choose to subscribe to your updates – having them delivered as email to their inbox or as a newsfeed to their news reader. When a new item is posted to the blog, it is also be sent to all your subscribers. It even keeps you out of legal trouble by providing online subscribe/unsubscribe functionality so your organization won’t be categorized as a spammer.
Posting to your blog/mail list couldn’t be easier either. Each Posthaven blog has a unique email address and all you have to do is email a message to your blog’s address. The subject line of your message becomes the title of the blog post and the body of the message is the post’s content. You can include formatting, links, photos and even attached files. Posthaven converts it all beautifully into a blog post which is saved to your blog and then emailed to all your subscribers. Not all the post content is forwarded in the email messages, however. Large items like video files and attached documents are posted on the blog site and the email message links to them. This is done to keep the size of the email message within the limits of email service providers.
A Posthaven account will cost you $5.00 a month and each account can create up to 10 blogs. Each blog can have multiple contributors as well as an unlimited number of subscribers. While you may think 10 blogs is overkill – all you want is a mailing list, you will soon find any number of uses for those additional blogs. You can create private blogs as well as public ones, making them great platforms for committees, project teams and special interest groups to collaborate and share information.
If you would like to learn more about Posthaven, you can subscribe to my Posthaven Gazette blog – by email or by feed – and get all the latest news and tips about this impressive platform.