I’m finding Tumblr more fascinating every day. Think of it as a sort of long-form Twitter only you’re following blogs (and hashtag conversations) and reblogging posts. The iOS app update makes it even easier.
Tumblr has revamped its Android app and cranked up social discovery for iOS in the first updates that its mobile apps have gotten since the company was acquired by Yahoo in a $1.1 billion deal that closed last month.
Tumblr for iOS has “a brand new discovery experience” to help users find new content from their device more easily. The app’s search tab now includes trending hashtags and blogs to demonstrate what’s popular across the network at any given time. Users can look for blogs and tags from the search tab; the app will also serve up recommended blogs based on searched tags.