Marco Arment, the creator of Instapaper, has some thoughts on why so many blogs are seeing declining traffic.
The dominance of mobile usage, social networks, and YouTube, plus attention-competition from apps, are the real problems for web publishers and blog writers.
The social and app revolutions haven’t been purely additive — much of the time people spend on those now has come at the expense of search, RSS, and bookmarks.
Every hour we spend on Twitter or Facebook instead of reading and writing elsewhere is just making this worse — and I’m as guilty as anyone.
Social networks have powerful benefits and are here to stay. But like any trend, we’ve swung too far in that direction for our own good, as both producers and consumers. I hope the pendulum starts to swing back soon, because it hasn’t yet. It’s going to get worse before it gets better, if it ever does.
If we want it to get better, we need to start pushing back against the trend, modernizing blogs, and building what we want to come next.
Absolutely! I recently read where Google’s search results will soon include tweets. You can’t tell me that won’t reduce blog stats even more.
I think one good step in that direction is installing Disqus on your blog as your commenting system. That way we can build a social network puts the focus on our blogs yet lets us carry on conversations across them all.
Are your blog stats declining? Do you think social networks are the cause?