What is Lulu.com?

If you are considering any kind of publishing project – print or electronic, family history or photo book – you need to know about Lulu. Lulu offers a comprehensive collection of services at a cost anyone can afford.

Lulu provides a platform to help you create your own publication – a family history, local history, wedding or reunion photo book, family cookbook, society journal, magazine, e-book and more – with no up-front costs and no minimum purchases. You have a large selection of book sizes and bindings and many projects include an online production area that walks you through the production process.

If you need help, Lulu is there for you. Online support includes a huge help area with documentation as well as video tutorials. You can download word processing templates for each available book size. This gives you the correct page sizes and margins to format your manuscript. There’s also a marketplace of fee-based services available for proofreading, editing, cover design, marketing and much more.

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My Lulu project page

Once your project is published, Lulu offers a storefront where you determine the selling price and Lulu manages the sale, collects the money, prints and ships the book, provides customer support and then sends you the profits. Even if you’re publishing a family history for only four or five people, you aren’t stuck with a large number of copies just to meet a minimum order. If you only want one, you only order one.

There’s more to Lulu than just books. They have a great calendar creation app that will pull your photos in from Flickr, Smugmug and Photobucket and even allow you to include your own special dates like birthdays and anniversaries.

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Cookbook listing at Lulu.com

A book published on Lulu has reach far beyond the Lulu storefront. Sometime back, Lulu and Amazon penned an agreement to make Lulu books available on Amazon. My family cookbook from 2006 can now be purchased at both Lulu and Amazon. The only thing I had to do to make it happen was say yes when Lulu asked if I would be interested. Lulu also has agreements with Apple to convert your book to ePUB format and list it in Apple’s iBookstore for you. Lulu does the conversion, provides the ISBN, lists your book, provides sales reports and sends you your check.

Lulu offers good quality products and the support and services to help create them. For the family historian and local genealogical and historical societies, it’s a publishing service too good to ignore.

 

Publishing Services: Lulu

If you are considering any kind of publishing project – print or electronic, family history or photo book – you need to know about Lulu. Lulu offers a comprehensive collection of services at a cost anyone can afford.

Lulu provides a platform to help you create your own publication – a family history, local history, wedding or reunion photo book, family cookbook, society journal, magazine, e-book and more – with no up-front costs and no minimum purchases. You have a large selection of book sizes and bindings and many projects include an online production area that walks you through the production process.

If you need help, Lulu is there for you. Online support includes a huge help area with documentation as well as video tutorials. You can download word processing templates for each available book size. This gives you the correct page sizes and margins to format your manuscript. There’s also a marketplace of fee-based services available for proofreading, editing, cover design, marketing and much more.

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My Lulu project page.

Once your project is published, Lulu offers a storefront where you determine the selling price and Lulu manages the sale, collects the money, prints and ships the book, provides customer support and then sends you the profits. Even if you’re publishing a family history for only four or five people, you aren’t stuck with a large number of copies just to meet a minimum order. If you only want one, you only order one.

There’s more to Lulu than just books. They have a great calendar creation app that will pull your photos in from Flickr, Smugmug and Photobucket and even allow you to include your own special dates like birthdays and anniversaries.

Cookbook listing at Lulu.com

A book published on Lulu has reach far beyond the Lulu storefront. Sometime back, Lulu and Amazon penned an agreement to make Lulu books available on Amazon. My family cookbook from 2006 can now be purchased at both Lulu and Amazon. The only thing I had to do to make it happen was say yes when Lulu asked if I would be interested. Lulu also has agreements with Apple to convert your book to ePUB format and list it in Apple’s iBookstore for you. Lulu does the conversion, provides the ISBN, lists your book, provides sales reports and sends you your check.

Lulu offers good quality products and the support and services to help create them. For the family historian and local genealogical and historical societies, it’s a publishing service too good to ignore.

Build your own bookstore at Lulu.com

Lulu.com provides so many services for the family publisher that often many of them get left out of the conversation. One of those is the author’s store – more commonly known as the author spotlight. If you are using Lulu.com to publish your family history projects and have more than one publication, learning how to customize and advertise your books in your store will make it a whole lot easier for others to find them. Right now there are more than 283 pages just listing books matching a “genealogy” search. Chances are good your book is buried somewhere in the middle of that stack. Having a bookstore makes things a whole lot easier – just give your family and other interested prospects the link to your spotlight page.

Everyone who has published in Lulu.com has a store. They call it the “author’s spotlight” and you’ll find a link to it just under the author’s name on any book page. The example above shows what an untouched author page looks like. Notice the customization tools available at the top of the screen. With a bit of effort and a little imagination, this unimpressive screen can become a welcoming place that gives your published works the emphasis they deserve.

Need some inspiration? Take a look at Thomas MacEntee’s store. This page is very inviting and makes you happy to hang out and browse through the publications he has offered. And, he’s included links to his web sites so you’ll know where to go to learn more.

One more advantage . . . the link to a spotlight page is much shorter than the link to any individual book page. You’ll find Thomas at http://www.lulu.com/spotlight/connectedgenealogist.